MARKETING STRATEGIES AND THEIR TYPES IN INCREASING PRODUCT COMPETITIVENESS IN INDUSTRIAL ENTERPRISES

Rajabova Mohichehra Abduxolikovna

MARKETING STRATEGIES AND THEIR TYPES IN INCREASING PRODUCT COMPETITIVENESS IN INDUSTRIAL ENTERPRISES

Authors

Rajabova Mohichehra Abduxolikovna Bukhara State University Department of Marketing and Management teacher

Keywords:

marketing strategies, product differentiation strategy, cost leadership strategy, market segmentation strategy, innovation strategy, customer relationship management (CRM) strategy, branding strategy, digital marketing strategy.

Abstract

This article provides theoretical information on ways to use marketing strategies to increase product competitiveness in industrial enterprises.

References

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MARKETING STRATEGIES AND THEIR TYPES IN INCREASING PRODUCT COMPETITIVENESS IN INDUSTRIAL ENTERPRISES