THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF MARKETING
Keywords:
AI technologies, sales indicators, automated communication, personalized advertising, marketing chatbots, predictive analytics, market segmentation, real-time marketing.Abstract
This article provides a comprehensive analysis of the distinctive role of artificial intelligence (AI) in modern, rapidly developing marketing .AI’s latest technologies—processing and editing large volumes of data (big data), predicting seller and buyer behavior, establishing automated customer communication to significantly improve sales figures, creating personalized advertising through AI technologies, and promoting company brands—are discussed. The article covers personalized advertising, automated marketing processes such as AI-based chatbots, analytical models, and predictive analytics enabled by AI technologies. It also offers general conclusions about AI’s future directions in marketing, its role in determining market segmentation, and its influence on innovations in real-time marketing.
References
Chaffey, D., & Ellis-Chadwick, F. (2020). Digital marketing: Strategy, implementation and practice (8th ed.). Pearson.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.
Ryan, D. (2017). Understanding digital marketing (4th ed.). Kogan Page.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708.
Strauss, J., & Frost, R. (2014). E-marketing (7th ed.). Pearson.
Khayrulloevna, A. M. (2020). The substantial economic benefits of tourism. Academy, (3(54)), 39–40.
Pirnazarovich, A. H., & Ashurova, M. X. (2015). Labour resources and their effective use. Economics and Finance (Uzbekistan), (11), 52–57.
Xayrullayevna, A. M. (2025). Mystery Shopping in national trade processes. Digital Economy, (11), 230–239.
Ashurova, M. K. (2016). Environmental issues and tourism impacts. In Priority Directions of Modern Science (pp. 537–539).
Rajabova, M. (2021). Innovative methods for assessing financial conditions in family enterprises. Center for Scientific Publications (buxdu.uz).
Saidkulova, F. F., & Rajabova, M. A. (2021). Prospective development of women’s pilgrimage tourism. Scientific Reports of Bukhara State University, 5(2), 265–276.
Rajabova, M. (2021). Opportunities for developing the service market in Bukhara. Center for Scientifi
Khayrulloevna, A. M. (2020). The substantial economic benefits of tourism. Academy, (3 (54)), 39-40.
Пирназарович, А. Ҳ., & Ашурова, М. Х. (2015). Меҳнат ресурслари ва улардан унумли фойдаланиш йўллари. Экономика и финансы (Узбекистан), (11), 52-57.
Xayrullayevna, A. M. (2025). MAMLAKATIMIZ SAVDO JARAYONLARIDA “MYSTERY SHOPPING” USULI VA UNDAN FOYDALANISH SAMARADORLIGI. Raqamli iqtisodiyot (Цифровая экономика), (11), 230-239.
Ashurova, M. K. (2016). Environmental problems, the impact of tourism and recreational resources. In ПРИОРИТЕТНЫЕ НАПРАВЛЕНИЯ РАЗВИТИЯ СОВРЕМЕННОЙ НАУКИ МОЛОДЫХ УЧЁНЫХ АГРАРИЕВ (pp. 537-539).
Rajabova, M. (2021). Khodzhaeva DK INNOVATIVE METHODS FOR ASSESSING THE FINANCIAL CONDITION IN FAMILY ENTERPRISES: Khodzhaeva Dilbar Khurshidovna senior lecturer of the Department of Economics of the Service Industry, BSU hodjaevadilbar@ mail. ru Rajabova Mokhichehra Abdukholikovna lecturer of the Department of Economics of the Service Sector, BSU rajabova. mokhichekha@ gmail. ru. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 8(8).
Saidkulova, F. F., & Rajabova, M. A. (2021). Prospective development of women's pilagnic tourism in Uzbekistan. Scientific reports of Bukhara State University, 5(2), 265-276.
Rajabova, M. (2021). Возможности для развития рынка услуг в Бухаре. Центр научных публикаций (buxdu. uz), 8(8).
